Marketing Plan of APPLET-I Research Paper Example | Topics and Well Written Essays - 3250 words

Marketing Plan of APPLET-I - Research Paper Example The paper presents the environmental analysis regarding the current situation of the organization or firm to the marketing environment (target market). The environmental analysis mainly considers the external factors influencing the market. There are a number of external factors they are, economic, competitive, political, legal (regulatory), technological and socio-cultural factors. These factors are also known as macro environmental factors. This study analyzes the strategic decisions for doing the market research. The competition among the computer training centre is strong in Cochin. The company faces competition from many online education organizations. The main competitors for the company are Gtech and Aptech and 30 to 40 percent of market share are holded by them. But the new courses like I phone and I pad applications are only provided by the Applet-I. So at the initial stage we are not expecting much competition. The economic factors are used to reduce the overall cost, like promotion expenses and other expenses. Economy force is an important macro environmental factor because, these forces effectively make decisions how to operate the business. Most of the new generation business largely invests the amount to the promotional activities. APPLET-i, introducing the specialty in promotion. There are some new techniques are used with low cost comparing with the competitors. The main promotion tool is social networking sites such as face book, orkut etc. No political influences is expected to affect the smooth operations of Applet-I. 4. Legal Forces: By paying more attention in advertisement through Medias and through the direct contact of targeted customers, the company can reach upto the target groups. So we are keeping ourselves aside from distributing advertisements through mails (junk mails). 5. Technological Forces: In this most modern world technologies are changing second by seconds. The technological forces include the aspects of research and develo pment, automation, the rate changes in technology etc. Technological forces influence the outsourcing decisions. The changes in technology can effects the cost, quality and make innovation like products, process, new technologies, services and ideas. In APPLET-i using the modern technology for its services. 6. Socio Cultural Forces: Today the people have a positive attitude towards the computer education. They find it as an easy  and convenient way for  attaining any certified course within a very short duration. They can learn it as a part course too. This is less time consuming and cost effective too. Company Analysis: APPLET-i is based