Fast food Research Report Essay Example | Topics and Well Written Essays - 3750 words

Fast food Research Report - Essay Example Approximately 22 percent of the interviewed respondents stated that they took fast food four days in a week and more than one-fifth of the population had the meal on daily basis. Although 90 percent were aware of the adverse effects of fast foods, they were still addicted to it. Health education programs, public awareness campaigns as well as dietary guidelines could be initiated so as to address the unhealthy lifestyles of the students and help them improve on their health. Good tastes of the foods, low costs were some of the main reasons given by the students for consuming fast foods occasionally. Others said that the foods are quick, easy to get and cheap. Other students said that they are very busy to cook and that they don’t like the experience of cooking. On the other hand, high costs and preference for other restaurants were the major reasons not to consume such foods (Fraser, Edwards, Cade, Clarke 2012, 82). The average monthly frequency of consumption of fast foods by the students was 4.05 (4.25 for men and 3.83 for ladies). As anticipated, the consumption of fast foods was considered to be a special event instead of being a part of ever day diet, closely connected with meeting close friends and celebrating on special occasions. Attitude towards the consumption of fast foods was not notably associated with the behavioral intention. Therefore, effective and efficient nutrition education programs on consumption of fast foods should include components to alter the subjective norms of fast food consumption, more so among peers as well as perceived behavioral control. Further studies should be conducted to examine effective ways of altering subjective norms and possible choices to fast food consumption for students in colleges and universities to alter perceived behavioral control (Brevard & Ricketts 1996, 35) Consumption of take